tell your brand's story

with your product

We'RE GEFEN TEAM, AND WE specialize in creative for innovative packaging,

special editions and TELLING A BRAND'S STORY through the product itself.

HOW CAN WE HELP YOUR BRAND?

GEFEN TEAM CASE STUDIES

DIET COKE PRESENTS:

MILLIONS OF ONE-OF-A-KIND BOTTLES

The Challenge

Telling the Diet Coke brand story - "Stay Extraodinary".

The Solution

Over 2 Million bottles were produced by an innovative and unique printing system by HP Indigo which printed every bottle

with a different style.

Millions of one-of-a-kind bottles were made, without even a single one looking like the other.

doritos towel bag

The Challenge

Solving the infamous 'Dorito Fingers' situation caused while snacking Doritos, which often results in the destruction of clothes, furniture and game controllers.

The Solution

The Doritos TOWEL BAG - A reusable, sustainable Doritos bag, made out of 100% terry towel cloth. 

SODASTREAM'S royal edition

The Challenge

Celebrating Prince Harry and Meghan Markle's Royal Wedding

The Solution

A Royal Edition of SodaStream bottles, inspired by real hats worn by the royal family.

All proceeds from this edition were donated to a charity fighting plastic pollution, per the Royal Couple's request.

COCA-COLA SELFIE BOTTLE

The Challenge

Capture the moment without using a smartphone.

The Idea

The Coca-Cola Selfie Bottle.

Tnuva: Coloring Milk Cartons

The Challenge

Milk became a common household commodity almost invisible to the consumer.

The Idea

We turned Tnuva's milk cartons into a canvas for consumers' creativity.
The entire county took part, and families engaged with the product by turning it into art.

Coca-Cola: Wish in a Bottle

The Challenge

Creating the most amazing thing that could happen when opening a bottle of Coca-Cola.

The Idea

A shooting star!
During ‘Coca-Cola Summer Love’, Israel's biggest summer event, we created a unique series of bottles that has never been seen before. When opening these bottles, a shooting star fell out of the sky and we made a wish came true to those who opened the bottles.

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