Gefen Team Is An Innovation Agency
That Solves Business Challenges, Creatively.
our work
doritos towel bag
The Challenge
Solving the infamous 'Dorito Fingers' situation caused while snacking Doritos, which often results in the destruction of clothes, furniture and game controllers.
The Solution
The Doritos TOWEL BAG - A reusable, sustainable Doritos bag, made out of 100% terry towel cloth.
It's the problem and the solution, packed together in a neat little Towel Bag.
SODASTREAM'S royal edition
The Challenge
Celebrating Prince Harry and Meghan Markle's Royal Wedding
The Solution
A Royal Edition of SodaStream bottles, inspired by real hats worn by the royal family.
All proceeds from this edition were donated to a charity fighting plastic pollution, per the Royal Couple's request.
doggy vacay
The Challenge
Show that Israel is cool from a fresh perspective
The Solution
We brought a delegation of Instagram-star dogs to show everything the holy land has to offer.
The starthub door
The Challenge
Bring startups to Microsoft's StartHub accelerator in WeWork
The Solution
We built an actual door which leads startups to meeting industry big shots from around the world -
so they could grow and succeed.
DIET COKE PRESENTS:
MILLIONS OF ONE-OF-A-KIND BOTTLES
The Challenge
Telling the Diet Coke brand story - "Stay Extraodinary".
The Solution
Over 2 Million bottles were produced by an innovative and unique printing system by HP Indigo which printed every bottle
with a different style.
Millions of one-of-a-kind bottles were made, without even a single one looking like the other.
COCA-COLA SELFIE BOTTLE
The Challenge
Capture the moment without using a smartphone.
The Idea
The Coca-Cola Selfie Bottle.
Wix Official super bowl Ad:
Kung Fu Panda Discovers the Power of Wix
COCA-COLA WISH IN A BOTTLE
The Challenge
Creating the most amazing thing that could happen when opening a bottle of Coca-Cola
The Idea
A shooting star!
During 'Coca-Cola Summer Love', Israel's biggest summer event, we created a unique series of bottles that has never been seen before. When opening these bottles, a shooting star fell out of the sky and we made a wish come true to those who opened the bottles.
Gett coke
The Challenge
Drink Coca-Cola straight from the TV.
The Idea
Reinvent the second screen.
Wix Music Opening ActS
The Challenge
To Launch Wix Music - a platform where any musician can design a website for free.
The Idea
Turning YouTube pre-rolls into “opening acts” for the world’s leading musicians.
For one week, Wix Music users took over the world’s biggest stage – YouTube.
We generated over Millions of views for Wix users’ music videos, and Wix picked up the tab.
Every musician who made a Wix Music page and uploaded a video, opened for the world’s leading artists on YouTube, their respective genre.
Coca-Cola Zero MakeS The City Come Alive
The Challenge
Telling the story of how Coca-Cola Zero Makes the City Come Alive!
The Solution
We started off with black billboards, inviting street artists to make the city come alive with their art – and we supplied the canvas.
Two weeks later we replaced all the black billboards with custom designs by Pilpeled. Pilpeled is one of the most unique and identifiable forces on the urban Israeli art and design scene and a rising star in the global scene. Pilpeled even used cranes and drones to paint and document our billboards.
We eventually turned the entire state of Israel into the largest street art gallery in the world.
tnuva: saving the missing memories
The Challenge
We live in a digital era, but are the memories that we save on old VHS videotapes going to be forgotten?
The Idea
Tnuva milk collected consumers' old videotapes and digitized them by uploading the videos on YouTube,
to forever save these memories.
SHE WAS ASKING FOR IT' collection
The Challenge
Breaking the link between clothing and sexual assault.
The Idea
A fashion collection that titles clothes with assaulters' quotes, to highlight the absurdity of victim blaming.
SODA STREAM TURTLE 4 EVER
The Challenge
Recruit new plastic fighters
The Idea
Challenge the most courageous to show their commitment to the environment, by getting a sea turtle tattoo...paid for by us
Unlock YOLO
The Challenge
To introduce a new brand of chocolate pudding – YOLO, and generate a digital buzz.
The Idea
The YOLO could be attained with one catch – it came locked inside a transparent box which had a combination lock on it, and the tasters had to resist the temptation until we sent them the combination.
The Results
We had the world’s first communal tasting. All of our tasters tasted YOLO at the same time, and this created a tidal wave of social media. The buzz was so big, that YOLO’s were all over Israeli social media channels, and once introduced to the market it was sold out!
Hebrew University of Jerusalem: The Climbing Wall
The Challenge
Showing exactly why HUJI is "The hardest, but the best".
The Idea
We took the tallest billboard in Israel and transformed it into a climbing wall.
The Results
This campaign generated a 7% rise in student enlisting for The Hebrew University of Jerusalem
Coca-Cola Personal Road
The Challenge
Creating and giving the consumer a personalised experience in the last place he thought possible.
The Idea
We created a personal road, whenever a consumer drove close to the billboard , his name already showed on the billboard itself.
The Results
The App that generated the personalized billboards ranked #1 in the Israeli App Store in the first day launched.
from the media
