- Zero Make the City Come Alive
- Diet Coke presents: Millions of one of a kind bottles
- Unlock YOLO
- Coca-Cola Mini Me (3D Printing)
- Coca-Cola Personal Road
- The Climbing Wall
- Burger Place at Your Home
Gefen Team is an Innovation Agency
That Solves Business Challenges, Creatively.
Zero Make the City Come Alive
Coca-Cola Zero Makes the city come alive with street art!
We started off with black billboards, inviting street artists to make the city come alive with their art – and we supplied the canvas.
Two weeks later we replaced all the black billboards with custom designs by Pilpeled. Pilpeled is one of the most unique and identifiable forces on the urban Israeli art and design scene and a rising star in the global scene. Pilpeled even used cranes and drones to paint and document the billboards.
Additionally, we turned the entire state of Israel into the largest street art gallery in the world. By using the popular navigation app “Waze”, we indexed and showed information about individual pieces all around the country.
But we didn’t stop there – We collaborated with Industrial designer and artist Liat Segal and put up a Graffiti Robot which drew live different illustrations made especially for the robot by street artists, designers and design students from Bezalel academy of arts and design.
Diet Coke presents: Millions of one of a kind bottles
Conveying Diet Coca-Cola’s Message – ״Stay Extraordinary״
over 2 million bottles were produced by a new and unique printing system that prints every bottle with a different look.
for the consumer, this means that no bottle would repeat itself and that the consumer holds a one of a kind bottle!
To introduce a new brand of chocolate pudding – YOLO, and generate a digital buzz.
The YOLO could be attained with one catch – it came locked inside a transparent box which had a combination lock on it, and the tasters had to resist the temptation until we sent them the combination.
We had the world’s first communal tasting. All of our tasters tasted YOLO at the same time, and this created a tidal wave of social media. The buzz was so big, that YOLO’s were all over Israeli social media channels, and once introduced to the market it was sold out!
Coca-Cola Mini Me (3D Printing)
Launching Coca-Cola’s new product in Israel – Mini Coca-Cola.
We decided to introduce the new product to our consumers by using something close enough to them, something they are very familiar to – themselves, Or to be more precise, a mini version of themselves – by printing a 3D mini figurines which looks exactly like them.
Coca-Cola mini sales hit all predictions. The yearly goal was sold in only in 2 months
Coca-Cola Personal Road
Creating and giving the consumer a personalised experience in the last place he thought possible.
We created a personal road, whenever a consumer drove close to the billboard , his name already showed on the billboard itself.
The app that generated the personalized billboards ranked #1 at the israeli app store from the first day launched.
The Climbing Wall
Conveying the message that “It may be the hardest way, but it’s the best one”.
We took the tallest billboard in Israel and transformed it into a climbing wall.
The Hebrew University of Jerusalem generated from this campaign a rise of 7% in enlisting students.
Burger Place at Your Home
Conveying the well know message that Moses hamburgers is the coolest hamburgers chain in Israel.
In addition, creating a amazing summer campaign for it’s customers.
A Moses branch at your own house.
Moses customers, were given the opportunity to have their very own branch inside their house.
the branch that was brought up – included neon signs, a unique corner in the house that looked like a Moses table,
Moses plates, Moses sauces in their refrigerator and most important –
being able to order Mozes hamburgers straight to your house, for a whole year, FOR FREE