- Diet Coke presents: Millions of one of a kind bottles
- Coca-Cola Mini Me (3D Printing)
- The Cinderella Project
- Coca-Cola Personal Road
- Burger Place at Your Home
- The Climbing Wall
- The Coca-Cola Social Robot
- About Us
Gefen Team is an Innovation Agency
That Solves Business Challenges, Creatively.
Diet Coke presents: Millions of one of a kind bottles
Conveying Diet Coca-Cola’s Message – ״Stay Extraordinary״
over 2 million bottles were produced by a new and unique printing system that prints every bottle with a different look.
for the consumer, this means that no bottle would repeat itself and that the consumer holds a one of a kind bottle!
Coca-Cola Mini Me (3D Printing)
Launching Coca-Cola’s new product in Israel – Mini Coca-Cola.
We decided to introduce the new product to our consumers by using something close enough to them, something they are very familiar to - themselves, Or to be more precise, a mini version of themselves – by printing a 3D mini figurines which looks exactly like them.
Coca-Cola mini sales hit all predictions. The yearly goal was sold in only in 2 months
The Cinderella Project
Nimrod Shoes – A leading, well established kids shoes franchise has a really great reputation.
Everyone knows, that buying kids shoes, or any shoes online, is a hard task to complete without trying them one.
By that notion, we were asked to find a new way to promote the brand digital wise and promote buying the brands shoes online, while taking in consideration that trying on and fitting the shoes was very important.
The Cinderella Project.
Is your daughter a princess?
We let our customers fit their shoes using a iPad and a special application.
By that – giving the children a unique and cool new way to buy shoes.
Coca-Cola Personal Road
Creating and giving the consumer a personalised experience in the last place he thought possible.
We created a personal road, whenever a consumer drove close to the billboard , his name already showed on the billboard itself.
The app that generated the personalized billboards ranked #1 at the israeli app store from the first day launched.
Burger Place at Your Home
Conveying the well know message that Moses hamburgers is the coolest hamburgers chain in Israel.
In addition, creating a amazing summer campaign for it’s customers.
A Moses branch at your own house.
Moses customers, were given the opportunity to have their very own branch inside their house.
the branch that was brought up – included neon signs, a unique corner in the house that looked like a Moses table,
Moses plates, Moses sauces in their refrigerator and most important -
being able to order Mozes hamburgers straight to your house, for a whole year, FOR FREE
The Climbing Wall
Conveying the message that “It may be the hardest way, but it’s the best one”.
We took the tallest billboard in Israel and transformed it into a climbing wall.
The Hebrew University of Jerusalem generated from this campaign a rise of 7% in enlisting students.
The Coca-Cola Social Robot
Giving the opportunity to participate at “Summer Love” for teenagers who are’nt able to and that way “Sharing the Happiness”.
Creating for these teenagers a robot that would be there personalised avatar
Massive media coverage, and most importantly – everyone could share their experience from “Summer Love”
Our belief is that whom ever preaches to their clients about innovation must prove he is innovative himself first.
We built a unique and a one of its kind working method which allows us to detach from all restrictions that ordinary agencies hold and instead, focus on real problem solving without being bias.
Our ideas are not limited to the conventional advertising world only, they strive to be content, a platform and even a business model.
Our working method is open to collaborate with other agencies and people.
We Ideas, and understand that every brilliant idea needs to be protected, fought for and led by through a unpaved road. for that, we are willing to remove all obstacles, the immediate income and even – OUR EGO’S.
We strive to develop a team of extremely brilliant people, to create a trusting relationship with our clients, to generate amazing collaborations with other agencies and become a significant part of the world wide creative-technology revolution.